Oversaturation

I used to think LucasArts and Lucasfilm
really had marketing overkill mastered, until the last couple months.

Disney is the unabashed King o' Marketing... All the Star Wars - The Force Awakens marketing tie-ins are overwhelming. I am really getting quite fed up with it all...
Instead of it piquing my interest in seeing the flick, it almost makes me want to avoid all the insanity.
Hell- I saw a damned Fiat commercial with SWTFA branding... WT actual F?

But this jewel that I came across this AM.
This is FUBAR.