Friday, November 06, 2015

Pandering Of The Worst Kind

How fixing a 'problem' for appeasement can bite you in the ass.

    [ahy-zuh n-glas, -glahs, ahy-zing-]
    1. a pure, transparent or translucent form of gelatin, obtained from the  air bladders of certain fish, especially the sturgeon: used in glue and jellies and as a clarifying agent. 
 Because 'isinglass' sounds better than 'fish guts'.


Guinness has folded to pressure from the vegan crowd and changed their process to make their product adhere to vegan conditions.
Specifically, taking isinglass out of the filtration process as part of the finishing of their magnificent brew.
Read here.

Really- you are changing a 256-year-old process because 1700 social justice warriors signed an on-line petition?
I wonder if they ever had a chat about or researched what happened with New Coke?
Cause that worked out so well...

Can't wait to see how this plays out...



Angus McThag said...

It'd be one thing if the Vega immigrant friendly process was simply cheaper or better.

But that change could be made with little to no fanfare. Really, it's BETTER to make that change without fanfare because their process is ancient and there's customers sensitive to those changes even if the end product is the same.

I am wondering if "gluten free" Guinness is in our future.

Erin Palette said...

"Vega Immigrant". I see what you did there.

Old NFO said...

Gotta agree with Angus...